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Insightful but too wordy
A refreshing guide to strategy in third world economies
Making True Revolution with SuccessAs stated on the first page, Simon Bolivar's epitaph reads, "Whomsoever has worked for a revolution has plowed the sea." Meant by Bolivar to convey despair and the heartbreak of failure, these words are transformed by the authors who have maintained a sense of optimism and good humor throughout their own experiences in the rugged world of transformation consulting. The Introduction, the book's first substantive chapter, is a cautionary tale of the Colombian flower industry, that prospered globally for decades, but later declined and has not yet recovered. Through this "case", seven patterns of firm behavior that inhibits economic agility are identified. The first seven chapters of the book elaborate on these patterns, wonderfully illustrated with other cases (Peru's fishmeal and Bolivia's soy industry, for example). The authors describe a sort of bratty adolescence that traps companies and industries in emerging economies. Chapters 8 and 9 are a fine application of micro principles around the theme of strategy, again focused on the firm. The authors advocate the old-fashion but culture shattering step of focusing on customers, costs and competitors in order to guide and inform decisions about strategy, positioning and productivity. They offer information and learning as a way for firms to experience a "coming of age" in the competitive sense. The role of government in promoting economic transformation is not touched until Chapter 10, two-thirds of the way through the book. Chapter 10-12 are probably where readers will find the book a bit frustrating and repetitive. Not enough time is spent defining what the authors mean by "steering mechanisms". This is undoubtedly because the book assumes the reader already knows alot. Chapter 10 mostly illustrates shifts in steering mechanisms using the case of a wall-bouncing Bolivian government. Chapter 11 is almost singular for business books - there is an actual discussion of research and the presentation of data. It is a practitioners discussion, however, not an academic one, so potential readers can relax.
B-school vets and other warriors will recognize alot here as an application of Michael Porter's "diamond model" from his Competitive Advantage of Nations (1990) and indeed, Porter writes the Foreword. The authors have extended the "diamond's" scope and reach, but their own model is not apparent until the end, Chapter 13. Their model for bringing about industry level change appears in the book's final four pages.
This book's protagonists are leaders in firms, industries and government, as well as their mindsets and actions. The word "leader" might be interpreted by some readers as "government" but this is not accurate. This book does do something extraordinary, however. On one hand, it is a blood and guts how-to on diagnosing and fixing the self-defeating decision making of firms in the emerging world. On the other hand, the conceptual framework within which political economics is practiced, debated, planned and evaluated is updated to reflect the fact that competitive advantage, not absolute or comparative advantage will increasingly referee the win/loss columns in the global economy. The context of political economics is addressed entirely without reference to ideology. This might strike some as soulless or arrogant. It might strike others as about time.
The writing in this book reflects a highly integrated understanding of business and economics, as well as intimate and affectionate knowledge of Latin American business and classical culture. Also apparent are the authors very fine liberal arts backgrounds, years on the road and a sense of mirth. Finally, these authors clearly know their work and thinking is culture altering and socially revolutionary. Their obvious goal is to realize the dream of Bolivar by capturing the minds of today's business, industry and government trend setters. While I would say their hearts are definitely not bleeding nor on their sleeves, their drive and focus are more uplifting than anything I have read or seen in a long time.


Comprehensive
The Andean Cocaine Industry
Dirty business

It's 1999 and you're out of date.I'm sure that once I'm there, your suggestions are still very valid - it's just difficult to use it for planning purposes.
Ian Lien Singapore
The Whole Continent!
Worth every penny

Fiction or not, I enjoyed it
Being There
Absolutely Fantastic - Beautiful

Sketches the broad strokes but what about the fine print?In general, this book is a good supplement to reading current information (such as Health Magazine) and other fitness books. In life you must always cross reference information and question its valididty.
My Fitness BibleEvery women wants the answers and know how to speed up their metabolism and want to know what to eat before and after their workouts. Everything is here. Plus, do you know how hard and how long you need to workout to burn fat vs. build muscle or stay burning suger. This book will tell you. I could never say enough about this book!! It makes you understand what you should do and tells you how you can acheive it.
A tremendously helpful bookI think the people who will find this book most useful are those who regularly work out, but have never been able to afford a personal trainer. This book cost far less than one session with a trainer, and I learned plenty.


Great book, still going strong* This review is for Spike Milligan's MUSSOLINI: HIS PART IN MY DOWNFALL. How it ended up in EIGHT FEET... is beyond me.
Good old Spike has done it again.
The REAL rough guide to Peru!

PEOPLE of the ANDES
Takes your breath away!

Maiz y Coca-Cola: Adventures, Scrapes, and Shaminism in the
Sheer Entertainment
The best book written involving Ecuador!!!

an american tourist in peruThis book will be of interest to people who are inclined towards safe "spiritual adventures". I would not recommend it to people who are looking for more resources on shamanic "technology", initiation or peruvian beliefs.
This book changed my life!
I went to Peru after reading this

A touching spiritual guide
gently informative
A Journey Outward and Inward -- One Not to be MissedBottom line: I love this book.
The book has the information of an encyclopedia without the dryness and some might say without the organization. It is like a syncopated fountain, flowing with details, dotted with definitions and poetic words of the people. Information is often repeated in different contexts so that at the end the reader has really learned something. That something is likely to be very personal to each reader. It may include a knowledge of Andean cosmology and a familiarity with the three worlds of Hanakpacha (upper world, represented by the condor), Kaypacha (present world, represented by the puma), and Ukhupacha (lower or inner world, represented by the snake). Along the journey, the reader will come to know and feel the protection of the apukuna (deities of the mountains) and to appreciate the connection we all have to Pachamama and to each other. The reader can also delve into sacred sites, healing ceremonies, daily life, the rich language, dream material, medicinal healing techniques, and so many other subjects.
Like an incredible tapestry, the book weaves together the personal stories of the authors, plus the tales and traditions of many others. One of the most moving "stories" in the book is related by Aurelio Aguirre, telling of his experience as a guide for an Italian group, whose members may have literally saved his life. The tale keenly illustrates the interconnectedness of spiritual seekers--the learning and teaching and healing that ties us together, whether Andean or not, whether traveling in person or through books, in fact whether "seeking" or not.
This reviewer is no expert on Peru, but I recently returned from my first trip there, during which time this book was published. I know that when (not if) I return to the Andes, this book will accompany me. While in Peru, I had the good fortune to meet Carol Cumes and some of the people whose stories fill this book. They are real, as authentic as can be.
Enjoy this book and see where the journey takes you!
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The book falls short on readability. The authors could have conveyed the same message in half the pages. Often, I found myself skipping entire paragraphs and sections to find the ideas burried in all the verbiage.
I still rate it a 4 because of the importance of the topic covered and the insights contained in the book.